Today kingdom business, or KB (also known as business as mission or BAM), has no universally agreed upon definition since the definition is still evolving (and may be limited both culturally and linguistically). However, the 2000 Lausanne Committee on World Evangelization (LCWE) defined business as mission based on the principle of holistic mission, which is an attempt to bring all aspects of life and godliness into an organic whole. It includes God’s concerns for economic development, employment and unemployment, economic justice and the use and distribution of natural and creative resources. KB is an integration of several factors including missions, successful business practices, work and faith, economic development, spreading the gospel, and transforming nations and lives.

The whole church is called upon to bring the whole gospel to the entire world so, the whole man can be saved, the whole society liberated, and the whole creation preserved. Thus, business is a mission, a calling and a ministry in its own right. Kingdom business is committed to transforming nations and advancing the kingdom of God through the comprehensive gospel – meeting people’s physical, economic, social and spiritual needs. KB calls for models (or Great Commission Companies) that integrate all of these into one complete whole. Such undertakings recognize the dual purpose of business where Christians are able to glorify God in their businesses while simutaneously providing for earthly needs.

Kingdom businesses pursue profit for the sake of growth and sustainability. It is only by pursuing and promoting real for-profit business ventures that BAM can facilitate the holistic transformation of individuals, organizations and nations, which is part of the Great Commission mandate. In this case, business becomes a mission tool for ministering to those with real needs – through local job and wealth creation, education and basic healthcare, and church growth.