B4T (Business for Transformation) is specifically defined as a business located amongst unreached people groups with the express goals of being profitable and emphasizing evangelism, church planting, and discipleship. This is a double bottom line approach that integrates all aspects of business. B4T is differentiated from BAM (Business as Mission), a more well known term, in that BAM encompasses a wider group of activities and locations beyond business and evangelism and is not specifically focused on unreached peoples.

To those familiar with the term Tentmaking, Tentmakers may fall under either the BAM or the B4T category depending on the location, focus and goals of their evangelism. Tentmaking is defined as a believer who intentionally takes a job with a company in another culture, whose source of income is solely from that job, and strives to witness cross-culturally. Nexus focuses specifically on B4T. This means we work with both individuals, churches and agencies who desire to work cross-culturally in business for the purposes of seeing kingdom communities established among unreached peoples.